- Helped create digital native consumer textile brand from scratch, encompasing product development to brand personality 

- Engaged potential users to create thorough customer journey map

- Refined end product through intensive interview process and competitive analysis

- Created go-to-market strategy and media launch guide

- Assisted creation and implementation of "Wharton Story" school branding campaign

- Created visual content for various Wharton and University outlets, including the ~350,000 core followers of UPenn social media accounts

- Promoted adoption of new media channels to engage users, such as Instagram stories

- Collaborated with Trade Promotions Manger to support the Roc, Lubriderm, Aveeno and Clean and Clear Brands

- Rewrote Excel based toolkit, leading to increased efficiency, accuracy, and correction of $4.6MM accounting error

- Identified retailers chronically over forecasting shipments, reducing future liquidations by approximately $500,000 annually

- Generated new service offering, a food delivery option, to address sales underperformance in low traffice area

- Spearheaded data collection and tailor fit marketing campaign, including PPC on Facebook and Instagram

- Oversaw service launch, collecting feedback for further service refinement

- Produced film showcasing new service, effective in educating target market

- Conducted original research and analysis of US immigration policy, specifically its impact on the economy

- Assisted social media team in crafting long term and daily messaging (Twitter, Facebook)